Loading...
This website contains products intended for adults only. By entering you confirm you are aged 18 or over.
By entering this site you agree to our Terms of Service and Privacy Policy.
Loading...
Zero nicotine (0mg) e-liquid contains no nicotine. Just VG, PG and flavouring. Used by people who enjoy the ritual and flavour of vaping without wanting nicotine, cloud chasers focused on vapour production and ex-smokers who have stepped down all the way. Common, legal and widely available.
The ingredients are the same as nicotine e-liquid minus the nicotine. Three components.
01
Ex-smokers at the end of step-down
Vapers who have moved gradually from 20mg salts to lower strengths over months or years. 0mg is the final step. Keeps the ritual without the nicotine.
02
Cloud chasers
Vapers focused on big visible vapour rather than nicotine. 0mg shortfills in high-VG ratios produce maximum clouds. Used in cloud-chasing competitions.
03
Flavour enthusiasts
Some vapers care more about flavour than nicotine. 0mg lets them enjoy complex flavour profiles without the throat hit and dependency.
04
People wanting the social ritual
Some users vape socially. Without nicotine dependency, they vape only when they choose. 0mg fits this pattern.
05
Never-smokers exploring vaping
A small group of vapers never smoked. Starting at 0mg avoids introducing nicotine dependency. Note: vaping never-smokers is not recommended by health bodies.
The most common path to 0mg vaping is gradual step-down from higher nicotine strengths. A typical journey looks like this.
Start at 20mg salt nicotine
Most heavy ex-smokers begin at 20mg in MTL pod kits. Replaces cigarette satisfaction.
Drop to 10mg salts (3-6 months in)
Cravings reduce. 10mg still satisfies. Reduces dependency level.
Move to 6mg freebase (6-12 months in)
Often involves switching device type to sub-ohm or restricted DTL. Different throat sensation.
Drop to 3mg freebase (12-18 months in)
Most common end-state for ex-smokers who continue vaping long-term. Light, gentle nicotine satisfaction.
Mix 3mg with 0mg shortfills
Gradual reduction. Mix bottles at progressively lower final nicotine strengths over weeks.
Switch to 0mg entirely
The final step. No more nicotine. Keeps the ritual, flavour and habit without dependency.
Eventually stop vaping (optional)
Some 0mg vapers continue indefinitely. Others phase out the habit entirely. Either is fine.
This is the recommended path by most UK stop-smoking services. Most ex-smokers take 2-3 years to reach 0mg comfortably. Some never reach it and stay at 3mg long-term. Both are reasonable outcomes from a public-health perspective.
Removing nicotine reduces the addiction risk but does not make vaping harmless. 0mg still contains PG and VG which are inhaled. Some users continue to experience PG sensitivity.
0mg products are regulated differently from nicotine products. Some restrictions apply, others do not.
0mg products come in similar formats to nicotine products plus some specifically 0mg ones.
0mg = e-liquid without nicotine
VG, PG and flavouring. No nicotine. No nicotine addiction risk from these products specifically.
The final step-down endpoint for ex-smokers
Most reach 0mg gradually over months or years. Some stay there long-term; others phase out the habit entirely.
Not harmless, just nicotine-free
Still contains PG and VG which are inhaled. Long-term effects of these inhaled compounds are still being studied. Less concerning than nicotine but not the same as not vaping.
Part of our guide
Plain-English guides to vape kit, e-liquid and common problems for UK vapers.
Back to Consumer Guides